- #When i open adobe reader i get a spinning beach ball update
- #When i open adobe reader i get a spinning beach ball free
The lines brake so abruptly that they suggest no natural flow of any kind. They didn't really need to be literal with transparency to suggest the actual Transparency. I'm not sure how the designer did this logo, but is it me or those lines are not matching with the lines in the back.especially the bottom part behind (transparency). I'm not going to even try and explain how bad this logo makes me feel, but I'm going to point out the technical part of it more specifically the Illustrator (?!) rendition of the logo, especially in this part.(see the highlighted part below): JT also mentioned the flat logo in the PDF, here it is:įeels awfully awkward without the transparency, doesn't it? On Nov.21.2005 at 11:50 AM It is not very rhythmic and the "a" is strangely-shaped. Not that SBC had any sort of strong recognition and I guess I just answered myself but, other than blue, I think there might have been something of SBC that could have been carried over.
Unlike the work that that Interbrand did - and the strategic decision it reflects - for Sprint ( scroll down) I am very surprised that there is no hint of SBC anywhere. It feels really odd and looks as if it were a water balloon version of the logo. There is something unfortunately captivating about the forms created by the logo, which deforms the original globe logos to a fault. But if the premise is transparency, stick with it and make it work. It's funny that only the logo's "front" is transparent I mean, if the logo were really transparent wouldn't you be able to see the photo behind it? Of course not, because that would be a weird treatment for the logo. "Ad 1", however has some more transparency effects which, again, do absolutely nothing to reinforce or invigorate the logo. All ads, except "Ad 1" are the logo on a gray background with some sans serif type that is neither here nor there as it relates to the at&t logotype. > A strong supporting visual system / campaign may improve the logo's presence a bit so I still hold out hope.įrom the look of it, the campaign does nothing for the logo. > Look for the new ad campaign to reveal itself on the 24th.Ī few, I guess, of the ads are here, I meant to post this in the entry. They are more entertaining (and much easier to read) than some of the recent bickering posted hereabouts. So, sorry Armin, but I say bring on the one-liners. If the mark evokes nothing from you, then it's destined for anonymity. Why? Because the semantics/semiotics used in the most successful marks is loosely based in the (changing) cultural fabric in which we all live. ie: It's rare that a large public corporation has the courage to accept the new BP logo as their new mark.Īlso, I'm a firm believer that if you can't come up with a one-liner about any corporate mark, then it's probably not a very strong solution. Sometimes designers don't has as much influence over the final selected direction as we would like. It's unfair to blame the creative team's lack of vision for this solution w/o knowing MUCH more about the job and the details behind the path to the final mark. Seems like interbrand (or whoever did this) completely dropped the ball on this
#When i open adobe reader i get a spinning beach ball free
Many thanks to - who else?�- DesignMaven for the early notification of this launch.ĭuring this discussion, please feel free (obligated?) to expand on any “I like it/I don’t like it” comments you might have on the logo - we can only get so far with those comments. You can access more information on AT&T’s - sorry, at&t’s - Brand Center, including an evolutionary chart of the logo, ads and a variety of logo formats for your inspection. Lowercase type is now used for the “AT&T” characters because it projects a more welcoming and accessible image. Transparency was added to the globe to represent clarity and vision.
The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence. The new logo reinvigorates the AT&T globe - one of the most recognized corporate symbols in the world. “The revitalized mark symbolizes these attributes - innovation, integrity, quality, reliability and unsurpassed customer care”
#When i open adobe reader i get a spinning beach ball update
If new information arises we will update this point.įrankly, there is a lot to be written about this redesign, but I would rather make this post as simple and objective as possible so that the best is left for the comments.Ī few bits from the official press release: So let’s skip right ahead to the result and the reasons behind it:Īlthough not credited in any press release, word on the street is that Interbrand was responsible for creating the new identity. A lengthy history on what led us to this point can be read in, the now three-times-linked, Michael B.’s The Final Days of AT&T. It was just a matter of when and how -�more specifically: how bad.
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